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Building Small Business Websites Workbook
2007-11-04
Small businesses in rural areas are often unsure of how to begin the process of promoting their products or services on the Internet. Many businesses that have had a web presence for some time have not had the results they had anticipated and often wonder what they can do to improve the impact of their websites. This workbook is intended to serve as a self-guided learning resource or as a guide for instructors who are interested in providing workshops for small businesses that are interested in gaining a better understanding of the Internet and small business websites.
In addition to the author’s commentary there are hundreds of links to websites that further expand on these topics. This Adobe PDF document is hypertext enabled, which means you can click on the Internet links within it and on the Table of Contents links. Because of the dynamic and changing nature of the Internet we do not guarantee that all the links will be available. The publication will be periodically updated to keep the links to external resources current.
The chapters in this workbook include:
Basic Principles of Website Design
Web Marketing – Audience, Content, and Graphics
Search Services
Web Technologies
The Name Game
Digital Graphics
Building Small Business Websites
This workbook has been written under funding from the U.S. Department of Labor and is free to distribute either by chapter or in its entirety provided there is no alteration of the content. The views and opinions expressed herein are solely those of the author based upon his experience and research and are not necessarily the views of the Department of Labor, the Northern Great Plains Inc, or any other entity. For more information or to send comments, please contact Steve Hannah shannah@ngplains.org.
